How is the B2B Market being redefined in India?

B2B (business-to-business) simply means buying and selling of products and services between two companies. It is slightly different from business to customer services, as the B2B market is driven by low profit margins and lower prices while peer pressure, latest trends, products popularity are the deciding factors for B2C business. Years 2016-17 were the watershed for almost every sector of the Indian market. The storm of demonetization and GST had a temporary side effect for…

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E-Commerce The Future of Wholesale

E-Commerce The Future of Wholesale?

Nowadays, online shopping has become a popular trend in India that makes e-commerce a necessity for almost every B2B company. Studies suggests that India’s GDP grew at 8.2 percent in 2018-19 Q1, reflecting a positive trend for economic growth in the coming years. In order to mark the strong presence in the Indian market, the wholesale industry is suggested to invest more and more in e-commerce technology.  To make it easier to understand, the team…

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Wholesale Distribution system

Challenges to the Wholesale Distribution system in India

From the era of your and our forefathers, wholesalers have played an important role in the distribution channel of the country. A few decades back, these sales centered entities were one of the key drivers of the economy. However, today they are struggling to maintain their position and proportion in the market to draw sustainable profits. Most of the traditional wholesalers are stuck between the manufacturers who are increasing the prices of the commodities (increasing…

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Is Digital Bidding a Thing?

Is Digital Bidding a Thing?

Gone are the days when global wholesalers engage themselves in manual bid management as now they are running their automated management of biding. The term bid management in a digital marketing campaign is a complex term to understand for outsiders.  However, the point to remember id it is associated with real-time bidding nowadays. Wikipedia defines real-time bidding as a means by which advertising inventory is bought and sold on a per-impression base, via programmatic instantaneous…

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Future Proof Your Wholesale Distribution Business With 5 Easy Tips

Future Proof Your Wholesale Distribution Business With 5 Easy Tips

Do you wish to start your own wholesale business or are a wholesaler who is willing to expand your business? Be it any case, LiveSauda has got you covered. We have curated a list of five to-go strategies which will disclose to you the future of wholesale distribution. So let’s get started! Strategy 1: Choose the Right Type of Products Customer behaviour analysis is the key to do right B2B inventory management. Study the pattern…

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