Prospects of e-commerce in India

The advantages of e-commerce are not unknown. The e-commerce boom in India in the past decade has changed our lives in one way or another. Even though you don’t shop online, it is hard to miss the flavor of e-commerce in some area of your life.

The prospects of e-commerce in India are phenomenal. Much of the e-commerce growth has been attributed to increasing smart phone and internet penetration. It is estimated that Indian e-commerce industry will surpass that of US to become the second largest e-commerce market in the world by 2034. In 2018 alone, Indian retail e-commerce sales will climb about 31% to USD 32.7 billion according to a report by marketing research firm eMarketer.

India is going through a digital revolution. Internet has become a part of the lifestyle for Indians not only in the metro cities but also in Tier 2 and Tier 3 cities. Primary factors responsible for this trend are fall in broadband prices and launch of 4G services at very affordable prices.

Online travel and online retail constitutes a sizeable portion of e-commerce market today closely followed by online classifieds.

Despite the massive growth, e-commerce sales will make up only 2.9% of total retail sales in 2018. The numbers exhibit the largely untapped e-commerce market in the country. Though e-commerce is set to grow in near future, it is not immune to challenges. Absence of e-commerce laws, low entry barriers leading to reduced competitive advantages, rapidly changing business models and uncertain customer loyalty are some of the impediments that most e-commerce companies face.

LiveSauda is one such B2B e-commerce platform that rides above the challenges and promises to best optimize the benefits of e-commerce. Committed to serve the underserved wholesalers community, it breathes some fresh air to the cluttered online spaces offered by some of the major players in the industry. With e-commerce set to flourish, LiveSauda serves as a catalyst in the digital transformation of thousands of Indian businesses.

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