Wholesale Distribution system

Challenges to the Wholesale Distribution system in India

From the era of your and our forefathers, wholesalers have played an important role in the distribution channel of the country. A few decades back, these sales centered entities were one of the key drivers of the economy. However, today they are struggling to maintain their position and proportion in the market to draw sustainable profits. Most of the traditional wholesalers are stuck between the manufacturers who are increasing the prices of the commodities (increasing…

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