Is Digital Bidding a Thing?

Is Digital Bidding a Thing?

Gone are the days when global wholesalers engage themselves in manual bid management as now they are running their automated management of biding. The term bid management in a digital marketing campaign is a complex term to understand for outsiders. ¬†However, the point to remember id it is associated with real-time bidding nowadays. Wikipedia defines real-time bidding as a means by which advertising inventory is bought and sold on a per-impression base, via programmatic instantaneous…

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