Role of Wholesalers In The Indian Market

A Hustler, a point of contact between the end consumers/retailers and the manufacturers, an entity with full-fledged user information and buyer’s persona, any guesses which superhero is being talked about here? Well, Wikipedia calls him a wholesaler. According to Google: Wholesalers are those middlemen in the channel of distribution who deal with goods in bulk quantity. They sell goods to retailers and in some cases directly to consumers. According to export.gov, both the redistribution stockists…

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